E-Commerce Manager

Job Description: Digital Sales Manager

We’re seeking a Digital Sales Manager to oversee our sales growth across owned e-commerce channels and retail partners. This person will work with our internal marketing and merchandising teams to execute all website optimizations, including product launches, A/B testing, and content personalization. The Digital Sales Manager will be responsible for new features and functionality as well as third-party integrations and management. Their focus will be to drive conversion online and grow sales across all our digital platforms.

Company Overview

Founded in 1989, AW Chang Corporation is a vertical manufacturer for men’s apparel and accessories with offices around the world. Currently, we have 10+ brands in our portfolio and 6 e-commerce websites, including wrkny.com, brookylnbrigade.us, and conxstruct.com. Our retail partners include Nordstrom, Macy’s, Stitch Fix, Men’s Wearhouse, and many more. For more information regarding our company, please visit www.awchang.com.

Responsibilities:

• Manage key drivers for digital sales via all our brands’ websites and Amazon
• Develop and own promotional calendar to meet sales plan
• Co-facilitate brand & marketing strategy to maximize traffic and conversion
• Own the visual merchandising strategy for each site
• Oversee customer journey from website navigation through checkout and delivery
• Define and analyze website KPIs and implement site optimizations in the form of A/B tests, new features & functionality
• Work cross-functionally to support new product launches, marketing campaigns, brand initiatives, etc.
• Oversee customer service inquiries to develop into action items for website development, merchandising, or marketing initiatives
• Create product copy implementing SEO best practices
• Ensure that product pages are consistent across brand sites and retail partners
• Troubleshoot any inventory feed issues
• Identify and prioritize bug fixes as needed

Qualifications: 

• Minimum 3-4 years work experience in e-commerce, ideally at a fashion/consumer brand
• Experience with Magento or similar e-commerce platforms is preferred
• Possesses an entrepreneurial mindset and thrives in a fast-paced environment
• Extremely collaborative and high attention to detail
• Strong project management skills and experience
• Google Analytics, attribution models channel….
• MS Office, strong Excel skills required
• Proficiency in Illustrator and Photoshop is a plus
• Committed to delivering great consumer experiences
• Thorough understanding of the competitive landscape and industry trends

For serious consideration, please include your cover letter and desired salary with application.