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velvet by Graham & Spencer logo
Job Title
Ecommerce Manager
Location
Culver City, California
Zip/Postal Code
90232
Country
United States
Region
Southern California
Position type
Permanent
Category
Apparel
Retail
Job Function
eCommerce
Marketing / PR
Merchandiser
Project Management
Experience level
Mid to Senior Level
Mid to Senior Level (Management)
Education level
Bachelor's Degree

Ecommerce Manager

The Ecommerce Manager will be responsible for the day-to-day strategy and execution of both organic and paid marketing channels for velvet-tees.com. Reporting to the Director of Ecommerce, this role will manage revenue targets, operational efficiency and project launches. The Ecommerce Manager will maximize sales on the site, execute digital campaigns to support omni-channel promotions and marketing initiatives, and assist in digital marketing efforts (PPC, Paid & Organic Social), take full ownership of CRM/email marketing initiatives and focus on increasing customer acquisition, retaining existing customers and increasing conversion, traffic and revenue.

About Velvet by Graham & Spencer:

It began in 1997 as an aspiration to create fashion forward tee shirts that embodied the laid-back luxe of LA style. Today it has evolved into full collections recognized for their meticulously crafted, clean elevated staples. Helmed by Creative Directors Jenny Graham & Toni Spencer, the collections are created using only the finest fabrics and are manufactured primarily in the United States. Velvet by Graham & Spencer can be found in boutiques and premiere department stores nationwide and internationally.

RESPONSIBILITIES

Sales & Strategy

  • Responsible for achieving the direct revenue plan, gross profit and net income targets on a monthly and annual basis.
  • Work in partnership with Planning, Creative & Retail teams to coordinate seasonal and monthly product marketing strategies
  • Maintain online content calendar to ensure website and messaging is consistent with monthly and seasonal campaigns
  • Own the selling and promotional strategy throughout the site to drive products and trends, including the homepage and digital channels
  • Create consistent and key messaging on-site and through all marketing channels
  • Own CRM efforts to maximize the lifetime value of existing customers, retention and loyalty
  • Manage the homepage and other content areas, optimizing to ensure customer engagement

Merchandising/UX

  • Lead a data-driven Merchandising strategy, new category, collection, and product launches on-site
  • Work with the Ecommerce Merchandising Manager to make sure categories are consistently merchandised and updated
  • Liaison between offline and online asset management to ensure accurate file management and usage

Site Improvements & Development

  • Work with the Director of Ecommerce to establish ongoing site optimization, product navigation, changes and enhancements to improve customer journey and experience
  • Conduct ongoing 360-degree audits of the direct-to-consumer experience, ensuring real-time feedback with consumers and ensuring every touch point from purchase through delivery is exceptional
  • Champion best practices across the site and marketing channels

Site Insights & Analytics

  • Consistently review, assess, and own KPIs to ensure growth goals are achieved
  • Regularly report and distribute daily, weekly and monthly reporting to key business partners and executives
  • Lead insights to Planning and Creative teams to optimize sales from each area
  • Continuously research and implement new technologies / applications that help improve or optimize the online consumer experience

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED

  • Mobile-first mindset with a strong understanding of ecommerce marketing, direct-to-consumer business, website and Google Analytics
  • Ability to project manage with an understanding of website programming and development
  • Experience creating, executing and evaluating online marketing campaigns including Email, Paid Search / SEO, Advertising, Paid Social Media
  • Experienced in Microsoft Office Suite; HTML, CCS, Adobe Suite (Photoshop) a plus.
  • Strong knowledge in handling optimized, digital image files
  • Strong understanding of new technologies and how they can be applied to marketing
  • Process-oriented and passion for details, finishing projects with a deadline, on time
  • Ability to work independently, highly organized with clear and concise communication skills

QUALIFICATIONS

  • 4+ years’ experience in direct-to-consumer online marketing
  • Strong analytic and project management skills. Ability to drive reporting and decision making.
  • Ecommerce Platform Management experience. Shopify Plus experience a plus.
  • ESP experience in Klaviyo or similar providers
  • SMS Service experience
  • Time management, prioritization, organizing skills, attentiveness, accuracy in performance.
  • Effective presentation of information and strong verbal and written communication skills
  • Passion for fashion; knowledge of competitors & consumers.
  • Bachelor’s Degree